The fact that blind people can see things using other parts of their bodies apart from their eyes may help us to understand our feelings about color. If they can sense color differences, then perhaps we, too, are affected by color without knowing it. Salesmen have discovered by experience over a long period of time that sugar sells badly in green wrappings, that blue foods are considered not agreeable to the taste ,and that cosmetics (化妝品) should never be packed in brown. These discoveries have grown into a whole subject of color psychology (心理學(xué)).
Some of our preferences（偏愛）are clearly psychological. Dark blue is the color of the night sky and therefore connected with calm, while yellow is a day color connected with energy and encouragement. Experiments have shown that colors, partly because they are connected with psychology, also have a direct effect on people’s mind. People in bright red surroundings show an increase in breathing speed, heartbeat and blood pressure. Red is exciting. Pure blue has exactly the opposite effect; it is a calming color. Being exciting, red was chosen as the signal for danger, but a closer study shows that a bright yellow can produce a more basic state of alarm, so fire engines in some advanced areas are now rushing around in bright yellow colors that stop buses, trucks and cars.
53. The passage tells us that salesmen have _______.
A. found out that colors affect sales
B.discovered the relationship between color and psychology
C. tried colors on blind people
D. developed a special subject of color psychology
54. If people are exposed to (置身于) pure blue, _______.
A. their body pressure rises          B.they won’t easily feel nervous
C. they want to taste blue foods      D. they will feel like buying things
55. The most effective color in the passage for warning people is _____.
A. red     B.bright yellow     C. dark blue     D. green
56. Which of the following do you think is the best title of the passage?
A. Color and Feelings               B.Colors and Sales
C. The Blind and Colors              D. Preferences for Colors

The fact that blind people can see things using other parts of their bodies apart from their eyes may help us understand our feeling about color. If they sense color differences, then perhaps we, too, are affected by color without knowing it. .www.gkxx.com

Salesmen have discovered by experience over a long period of time that sugar sells badly in green wrappings（包裝）， that blue foods are considered not agreeable to the taste, and that cosmetics（化妝品） should never be packed in brown. Their discoveries have grown into a whole subject of color psychology（心理學(xué)）。 Some of our preferences（偏愛） for colors are clearly psychological. Dark blue is the color of the night sky and therefore connected with calm, while yellow is a day color connected with energy and encouragement. Experiments have shown that colors, partly because they are connected with psychology, also have a direct effect on people’s mind. People in bright red surroundings show an increase in breathing speed, heartbeat and blood pressure; red is exciting. Pure blue has exactly the opposite effect; it is a calming color. Being exciting, red was chosen as the signal for danger, but a close study shows that a bright yellow can produce a more basic state of alarm, so fire engines in some advanced areas are now rushing around in bright yellow colors that stop buses, trucks and cars. .www.7caiedu.cn

1.The passage tells us that salesmen have __________.

2.It can be inferred from the passage that ________.

3.If people are exposed to（置身于） pure blue, _________.

4.The most effective color in the passage for warning people is _______.

5.Which of the following do you think is the best title of the passage?

The fact that blind people can see things using other parts of their bodies apart from their eyes may help us understand our feeling about color. If they sense color differences, then perhaps we, too, are affected by color without knowing it.
Salesmen have discovered by experience over a long period of time that sugar sells badly in green wrappings（包裝）， that blue foods are considered not agreeable to the taste, and that cosmetics（化妝品） should never be packed in brown. Their discoveries have grown into a whole subject of color psychology（心理學(xué)）。 Some of our preferences（偏愛） for colors are clearly psychological. Dark blue is the color of the night sky and therefore connected with calm, while yellow is a day color connected with energy and encouragement. Experiments have shown that colors, partly because they are connected with psychology, also have a direct effect on people’s mind. People in bright red surroundings show an increase in breathing speed, heartbeat and blood pressure; red is exciting. Pure blue has exactly the opposite effect; it is a calming color. Being exciting, red was chosen as the signal for danger, but a close study shows that a bright yellow can produce a more basic state of alarm, so fire engines in some advanced areas are now rushing around in bright yellow colors that stop buses, trucks and cars

1. 1.

   The passage tells us that salesmen have __________

   1. A.
      discovered the relationship between color and psychology
   2. B.
      tried out colors on blind people
   3. C.
      found out that color affect sales
   4. D.
      developed a special subject of color psychology
2. 2.

   It can be inferred from the passage that ________

   1. A.
      what color we prefer depends on our state of mind
   2. B.
      foods sell well in green or blue wrappings
   3. C.
      blind people cannot sense color difference
   4. D.
      a bright yellow has exactly the opposite effect to red
3. 3.

   If people are exposed to（置身于） pure blue, _________

   1. A.
      their blood pressure rises
   2. B.
      they want to taste blue foods
   3. C.
      they will feel like buying things
   4. D.
      they won’t easily feel nervous
4. 4.

   The most effective color in the passage for warning people is _______

   1. A.
      red
   2. B.
      dark blue
   3. C.
      bright yellow
   4. D.
      green
5. 5.

   Which of the following do you think is the best title of the passage?

   1. A.
      Colors and sales
   2. B.
      Colors and feelings
   3. C.
      The blind and colors
   4. D.
      Preferences for colors

The fact that blind people can see things using other parts of their bodies apart from their eyes may help us to understand our feelings about color. If they can sense color differences, then perhaps we, too, are affected by color without knowing it. Salesmen have discovered by experience over a long period of time that sugar sells badly in green wrappings, that blue foods are considered not agreeable to the taste ,and that cosmetics (化妝品) should never be packed in brown. These discoveries have grown into a whole subject of color psychology (心理學(xué)).

Some of our preferences（偏愛）are clearly psychological. Dark blue is the color of the night sky and therefore connected with calm, while yellow is a day color connected with energy and encouragement. Experiments have shown that colors, partly because they are connected with psychology, also have a direct effect on people’s mind. People in bright red surroundings show an increase in breathing speed, heartbeat and blood pressure. Red is exciting. Pure blue has exactly the opposite effect; it is a calming color. Being exciting, red was chosen as the signal for danger, but a closer study shows that a bright yellow can produce a more basic state of alarm, so fire engines in some advanced areas are now rushing around in bright yellow colors that stop buses, trucks and cars.

53. The passage tells us that salesmen have _______.

A. found out that colors affect sales

B.discovered the relationship between color and psychology

C. tried colors on blind people

D. developed a special subject of color psychology

54. If people are exposed to (置身于) pure blue, _______.

A. their body pressure rises           B.they won’t easily feel nervous

C. they want to taste blue foods      D. they will feel like buying things

55. The most effective color in the passage for warning people is _____.

A. red     B.bright yellow     C. dark blue     D. green

56. Which of the following do you think is the best title of the passage?

A. Color and Feelings                B.Colors and Sales

C. The Blind and Colors              D. Preferences for Colors

The fact that blind people can see things using other parts of their bodies apart from their eyes may help us understand our feeling about color. If they sense color differences, then perhaps we, too, are affected by color without knowing it.

       Salesmen have discovered by experience over a long period of time that sugar sells badly in green wrappings(包裝), that blue foods are considered not agreeable to the taste, and that cosmetics(化妝品) should never be packed in brown. Their discoveries have grown into a whole subject of color psychology(心理學(xué)). Some of our preferences(偏愛) for colors are clearly psychological. Dark blue is the color of the night sky and therefore connected with calm, while yellow is a day color connected with energy and encouragement. Experiments have shown that colors, partly because they are connected with psychology, also have a direct effect on people’s mind. People in bright red surroundings show an increase in breathing speed, heartbeat and blood pressure; red is exciting. Pure blue has exactly the opposite effect; it is a calming color. Being exciting, red was chosen as the signal for danger, but a close study shows that a bright yellow can produce a more basic state of alarm, so fire engines in some advanced areas are now rushing around in bright yellow colors that stop buses, trucks and cars.

56. The passage tells us that salesmen have __________.

       A. discovered the relationship between color and psychology

       B. tried out colors on blind people

       C. found out that color affect sales

       D. developed a special subject of color psychology

57. It can be inferred from the passage that ________.

       A. what color we prefer depends on our state of mind

       B. foods sell well in green or blue wrappings

       C. blind people cannot sense color difference

       D. a bright yellow has exactly the opposite effect to red

58. If people are exposed to(置身于) pure blue, _________.

       A. their blood pressure rises

       B. they want to taste blue foods

       C. they will feel like buying things

       D. they won’t easily feel nervous

59. The most effective color in the passage for warning people is _______.

       A. red            B. dark blue           C. bright yellow            D. green

60. Which of the following do you think is the best title of the passage?

       A. Colors and sales                      B. Colors and feelings

       C. The blind and colors                D. Preferences for colors

    The fact that blind people can see things using other parts of their bodies apart from their eyes may help us to understand our feelings about color. If they can sense color differences, then perhaps we, too, are affected (影響) by color without knowing it. Salesmen have discovered by experience over a long period of time that sugar sells badly in green wrappings (包裝), that blue foods are considered not agreeable to the taste ,and that cosmetics (化妝品) should never be packed in brown. These discoveries have grown into a whole subject of color psychology (心理學(xué)).

    Some of our preferences (偏愛) are clearly psychological. Dark blue is the color of the night sky and therefore connected with calm, while yellow is a day color connected with energy and encouragement. Experiments have shown that colors, partly because they are connected with psychology, also have a direct effect on people’s mind. People in bright red surroundings (環(huán)境) show an increase in breathing speed, heartbeat and blood pressure. Red is exciting. Pure blue has exactly the opposite effect; it is a calming color. Being exciting, red was chosen as the signal for danger, but a closer study shows that a bright yellow can produce a more basic state of alarm, so fire engines in some advanced areas are now rushing around in bright yellow colors that stop buses, trucks and cars.          

68. The passage tells us that salesmen have _______.

A.found out that colors affect sales  B.discovered the relationship between color and psychology 

C.tried colors on blind people      D.developed a special subject of color psychology    

69. If people are exposed to (置身于) pure blue, _______.

A. their body pressure rises                   B. they won’t easily feel nervous

C. they want to taste blue foods             D. they will feel like buying things

70. Which of the following do you think is the best title of the passage?

A.Color and Feelings   B.Colors and Sales  C.The Blind and Colors  D.Preferences for Colors

D 

    The fact that blind people can see things using other parts of their bodies apart from their eyes may help us to understand our feelings about color. If they can sense color differences, then perhaps we, too, are affected (影響) by color without knowing it. Salesmen have discovered by experience over a long period of time that sugar sells badly in green wrappings (包裝), that blue foods are considered not agreeable to the taste ,and that cosmetics (化妝品) should never be packed in brown. These discoveries have grown into a whole subject of color psychology (心理學(xué)).

    Some of our preferences (偏愛) are clearly psychological. Dark blue is the color of the night sky and therefore connected with calm, while yellow is a day color connected with energy and encouragement. Experiments have shown that colors, partly because they are connected with psychology, also have a direct effect on people’s mind. People in bright red surroundings (環(huán)境) show an increase in breathing speed, heartbeat and blood pressure. Red is exciting. Pure blue has exactly the opposite effect; it is a calming color. Being exciting, red was chosen as the signal for danger, but a closer study shows that a bright yellow can produce a more basic state of alarm, so fire engines in some advanced areas are now rushing around in bright yellow colors that stop buses, trucks and cars.          

65. The passage tells us that salesmen have _______.

A. found out that colors affect sales   

B. discovered the relationship between color and psychology 

C. tried colors on blind people     

D. developed a special subject of color psychology    

66. If people are exposed to (置身于) pure blue, _______.

A. their body pressure rises       B. they won’t easily feel nervous

  C. they want to taste blue foods          D. they will feel like buying things

67. The most effective color in the passage for warning people is _____.       

A. red     B. bright yellow     C. dark blue     D. green

68. Which of the following do you think is the best title of the passage?

  A. Color and Feelings                B. Colors and Sales 

C. The Blind and Colors              D. Preferences for Colors

 (江蘇省蘇州市2007屆高三第四次模擬考試A篇)

The fact that blind people can see things using other parts of their bodies apart from their eyes may help us understand our feeling about color. If they sense color differences, then perhaps we, too, are affected by color without knowing it.

       Salesmen have discovered by experience over a long period of time that sugar sells badly in green wrappings(包裝), that blue foods are considered not agreeable to the taste, and that cosmetics(化妝品) should never be packed in brown. Their discoveries have grown into a whole subject of color psychology(心理學(xué)). Some of our preferences(偏愛) for colors are clearly psychological. Dark blue is the color of the night sky and therefore connected with calm, while yellow is a day color connected with energy and encouragement. Experiments have shown that colors, partly because they are connected with psychology, also have a direct effect on people’s mind. People in bright red surroundings show an increase in breathing speed, heartbeat and blood pressure; red is exciting. Pure blue has exactly the opposite effect; it is a calming color. Being exciting, red was chosen as the signal for danger, but a close study shows that a bright yellow can produce a more basic state of alarm, so fire engines in some advanced areas are now rushing around in bright yellow colors that stop buses, trucks and cars.

56. The passage tells us that salesmen have __________.

       A. discovered the relationship between color and psychology

       B. tried out colors on blind people

       C. found out that color affect sales

       D. developed a special subject of color psychology

57. It can be inferred from the passage that ________.

       A. what color we prefer depends on our state of mind

       B. foods sell well in green or blue wrappings

       C. blind people cannot sense color difference

       D. a bright yellow has exactly the opposite effect to red

58. If people are exposed to(置身于) pure blue, _________.

       A. their blood pressure rises

       B. they want to taste blue foods

       C. they will feel like buying things

       D. they won’t easily feel nervous

59. The most effective color in the passage for warning people is _______.

       A. red            B. dark blue           C. bright yellow            D. green

60. Which of the following do you think is the best title of the passage?

       A. Colors and sales                      B. Colors and feelings

       C. The blind and colors                D. Preferences for colors

閱讀理解

閱讀下面短文，從每題所給的四個選項(A、B、C和D)中，選出最佳選項。

　　The fact that blind people can “see” things using other parts of their bodies apart from their eyes may help us to understand our feelings about color. If they can sense color differences, then perhaps we, too, are affected by color unconsciously.

　　Manufacturers have discovered by trial and error(反復(fù)試驗) that sugar sells badly in green wrappings, that blue foods are considered unpleasant, and the cosmetics(化妝品) should never be packaged in brown. The discoveries have grown into a whole discipline of color psychology that now finds application in everything from fashion to interior decoration(室內(nèi)裝修).

　　Some of our preferences are clearly psychological. Dark blue is the color of the night sky and therefore associated with passivity and calm, while yellow is a day color with associations of energy and incentive. For primitive man, activity during the day meant hunting and attacking, while he soon saw as red, the color of blood and rage and the heat that came with effort. And green is associated with passive defense and self-preservation.

　　Experiments have shown that colors, partly because of their physiological associations, also have a direct psychological effect. People exposed to bright red show an increase in heartbeat, and blood pressure; red is exciting. Similar exposure to pure blue has exactly the opposite effect; it is a calming color. Because of its exciting connotations, red was chosen as the signal for danger, but closer analysis shows that a vivid yellow can produce a more basic state of alertness(警戒) and alarm. So fire engines and ambulances in some advanced communities are now rushing around in bright yellow colors that stop the traffic dead.

1．Manufacturers have discovered that color affects sales ________.

[　　]

A．by experimenting with different wrappings

B．by experiment with different colors

C．by experience over a long period of time

D．by studying the discipline of color psychology

2．Our preferences for certain color are ________.

[　　]

A．a(chǎn)ssociated with the color of sky

B．concerned with man's activity

C．related to our characters

D．partly due to psychological factors

3．Which of the following statements is NOT true according to the passage?

[　　]

A．People exposed to bright red might feel calm.

B．People exposed to pure blue start to breathe more slowly.

C．Bright yellow can be used to indicate alertness and alarm.

D．The psychology of color is of some particular use.

4．What the author tries to suggest may best be interpreted as ________.

[　　]

A．Color and Feelings

B．The Application of Mixed Colors

C．Colors and Our Preferences

D．Colors and Experiments

5．Which of the following can best substitute the word “connotation” in the last paragraph?

[　　]