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On hearing the words “Just do it!”, you will know there is a Nike product nearby．If it’s “Always Coca-Cola”, you can be sure someone wants to sell you a refreshing drink．

An advertising slogan（廣告標(biāo)語(yǔ)） is to a brand what eyes are to a person．The slogan helps people understand the brand better by telling them what it wants to sell to its customers．Good slogans leave a message inside people’s minds．It’s almost certain that every brand has a popular slogan．

Here are a few examples:

“Just do it!”—This slogan speaks out to teens．It tells them to do something, but only if they think it’s worth it．And if so, why not do it wearing Nike?

 “Always Coca-Cola．”—Coke’s slogans change every few years, but this one has enjoyed a lasting popularity because it shows the brand’s spirit．It seems to say “Coke is the only drink there is; there are no other forms of drinks．”

“Share moments, share life．”—This slogan from Kodak connects photos and beauty．It asks people to remember the happy moments in life by taking photos of them—using Kodak film of course!

1．What would be the best title for the text?

A．Just Do It!                                   B．Slogan And Brand

C．Famous Slogans                       D．What Is A Good Slogan?

2．Which of the following can best explain the underlined sentence （paragraph 2）?

A．A good advertising slogan should draw people’s attention．

B．A brand should have an advertising slogan just as people have eyes．

C．An advertising slogan is as important to a brand as eyes are to a person．

D．An advertising slogan acts as the eyes of a brand．

3．The word “them” in the last paragraph refers to____．

A．people                                         B．the happy moments

C．photos and beauty                     D．Kodak film

4．Which of the following tables can best match the slogans with their brands?

AA	Slogan	Brand	BB	Slogan	Brand
	Obey your thirst．	Volkswagen		Obey your thirst．	Canon
	If anyone can, Canon can．	Eastern Airlines		If anyone can, Canon can．	Volkswagen
	The wings of man．	Casio Watches		The wings of man．	Eastern Airlines
	Drivers wanted．	jobworld．co．uk		Drivers wanted．	Casio watches
	Technology for life．	Sprite		Technology for life	jobworld．co．uk
	Download a better future．	Canon		Download a better future．	Sprite

CC	Slogan	Brand	DD	Slogan	Brand
	Obey your thirst．	Casio Watches		Obey your thirst．	Sprite
	If anyone can, Canon can．	Canon		If anyone can．Canon can．	Canon
	The wings of man	Eastern Airlines		The wings of man．	Eastern Airlines
	Drivers wanted．	Sprite		Drivers wanted．	Volkswagen
	Technology for life．	jobworld．co．uk		Technology for life	Casio Watches
	Download a better future．	Volkswagen		Download a better future．	jobworld．co．uk

On hearing the words “Just do it!”, you will know there is a Nike product nearby．If it’s “Always Coca-Cola”, you can be sure someone wants to sell you a refreshing drink.

An advertising slogan(廣告標(biāo)語(yǔ)) is to a brand what eyes are to a person．The slogan helps people understand the brand better by telling them what it wants to sell to its customers．Good slogans leave a message inside people’s minds．It’s almost certain that every brand has a popular slogan.

Here are a few examples:

“Just do it!”—This slogan speaks out to teens．It tells them to do something, but only if they think it’s worth it．And if so, why not do it wearing Nike?

“Always Coca-Cola.”—Coke’s slogans change every few years, but this one has enjoyed a lasting popularity because it shows the brand’s spirit．It seems to say “Coke is the only drink there is; there are no other forms of drinks.”

“Share moments, share life.”—This slogan from Kodak connects photos and beauty．It asks people to remember the happy moments in life by taking photos of them—using Kodak film of course!

 

1．What would be the best title for the text?

　 A．Just Do It!　　　 B．Slogan And Brand

　 C．Famous Slogans　 D．What Is A Good Slogan?

2．Which of the following can best explain the underlined sentence (paragraph 2)?

　 A．A good advertising slogan should draw people’s attention.

　 B．A brand should have an advertising slogan just as people have eyes.

　 C．An advertising slogan is as important to a brand as eyes are to a person.

　 D．An advertising slogan acts as the eyes of a brand.

3．The word “them” in the last paragraph refers to____.

　 A．people　　 B．the happy moments

　 C．photos and beauty 　 D．Kodak film

 

On hearing the words “Just do it!”, you will know there is a Nike product nearby．If it’s “Always Coca-Cola”, you can be sure someone wants to sell you a refreshing drink.

An advertising slogan(廣告標(biāo)語(yǔ)) is to a brand what eyes are to a person．The slogan helps people understand the brand better by telling them what it wants to sell to its customers．Good slogans leave a message inside people’s minds．It’s almost certain that every brand has a popular slogan.

Here are a few examples:

“Just do it!”—This slogan speaks out to teens．It tells them to do something, but only if they think it’s worth it．And if so, why not do it wearing Nike?

“Always Coca-Cola.”—Coke’s slogans change every few years, but this one has enjoyed a lasting popularity because it shows the brand’s spirit．It seems to say “Coke is the only drink there is; there are no other forms of drinks.”

“Share moments, share life.”—This slogan from Kodak connects photos and beauty．It asks people to remember the happy moments in life by taking photos of them—using Kodak film of course!

1．What would be the best title for the text?

       A．Just Do It!              B．Slogan And Brand

       C．Famous Slogans             D．What Is A Good Slogan?

2．Which of the following can best explain the underlined sentence (paragraph 2)?

       A．A good advertising slogan should draw people’s attention.

       B．A brand should have an advertising slogan just as people have eyes.

       C．An advertising slogan is as important to a brand as eyes are to a person.

       D．An advertising slogan acts as the eyes of a brand.

3．The word “them” in the last paragraph refers to____.

       A．people             B．the happy moments

       C．photos and beauty          D．Kodak film

On hearing the words “Just do it!”，you will know there is a Nike product nearby．If it’s “Always Coca-Cola”, you can be sure someone wants to sell you a refreshing drink．
An advertising slogan(廣告標(biāo)語(yǔ))is to a brand what eyes are to a person．The slogan helps people understand the brand better by telling them what it wants to sell to its customers．Good slogans 1eave a message inside people’sminds．It’s almost certain that every brand has a popular slogan．
Here are a few examples：   
“Just do it!”一This slogan speaks out to teens．It tells them to do something，but only if they think it’s worth it．And if so，why not do it wearing Nike? “Always Coca-Cola．”一Coke’s slogans change every few years，but this one has enjoyed lasting popularity because it shows the brand’s spirit．It seems to say “coke is the only drink there is；there are no other forms of drinks．”   
“Share moments，share life．”——This slogan from Kodak connects photos and beauty．It asks people to remember the happy moments in life by taking photos of them—using Kodak film of course! 
【小題1】what would be the best title for the text?

A．Just Do It!

B．Slogan And Brand

C．Famous slogans

D．What Is A Good slogan?

【小題2】which of the following can best explain the underlined sentence ?(Para．2)  

A．A good advertising slogan should draw people’s attention．

B．A brand should have an advertising slogan just as people have eyes．

C．An advertising slogan is as important to a brand as eyes are to a person．

D．An advertising slogan acts as the eyes of a brand

【小題3】The word “them’’ in the last paragraph refers to

A．people	B．the happy moments
C．photos and beauty	D．Kodak film

On hearing the words “Just do it!”，you will know there is a Nike product nearby．If it’s “Always Coca-Cola”, you can be sure someone wants to sell you a refreshing drink．

    An advertising slogan(廣告標(biāo)語(yǔ))is to a brand what eyes are to a person．The slogan helps people understand the brand better by telling them what it wants to sell to its customers．Good slogans 1eave a message inside people’s minds．It’s almost certain that every brand has a popular slogan．

    Here are a few examples：   

    “Just do it!”一This slogan speaks out to teens．It tells them to do something，but only if they think it’s worth it．And if so，why not do it wearing Nike?  “Always Coca-Cola．”一Coke’s slogans change every few years，but this one has enjoyed lasting popularity because it shows the brand’s spirit．It seems to say “coke is the only drink there is；there are no other forms of drinks．”   

  “Share moments，share life．”——This slogan from Kodak connects photos and beauty．It asks people to remember the happy moments in life by taking photos of them—using Kodak film of course! 

1.what would be the best title for the text?

 A．Just Do It!   

 B．Slogan And Brand   

 C．Famous slogans   

 D．What Is A Good slogan?   

2.which of the following can best explain the underlined sentence ?(Para．2)  

 A．A good advertising slogan should draw people’s attention．   

 B．A brand should have an advertising slogan just as people have eyes．   

 C．An advertising slogan is as important to a brand as eyes are to a person．

D．An advertising slogan acts as the eyes of a brand

3.The word “them’’ in the last paragraph refers to

A．people                                B．the happy moments

C．photos and beauty                     D．Kodak film